A lot of bloggers simply ignore Bing, yet this search engine can drive a lot of traffic, and ranking on Bing is not that difficult. Google is dominating the search engine market, although it has some competition from smaller search engines but most smaller search engines are struggling. Google has a lot of user data, from android devices, search engine, ads, apps, and several websites, Bing on the other hand has very limited user data.
You can optimize for Bing by adding a sitemap to Bing webmasters, indexing your site on Bing, using tags for your posts, using categories, using Bing keyword research tool, using exact match keywords, placing your keywords in the right places, targeting broad searches, writing good content, using social signals, and by building backlinks.
If you want to rank on Bing than you will need shares from social media platforms and most importantly backlinks, my personal recommendation is to use PBN backlinks as they tend to do extremely well for ranking on Bing Click here to check it out
The main reason why Bing is struggling so hard is due to the lack of user data, Bing has to rely on external factors to determine the ranking of a website. This is both a blessing and a curse, on one hand as a blogger it can be extremely easy to rank on Bing, on the other hand even if you are ranked on the top spot you still only might get a trickle of traffic. The main reason why a lot of bloggers do not even bother to optimize for Bing is because the optimization process sometimes conflicts with the optimization process for Google.
Most bloggers would rather optimize and rank on Google than Bing, but with just a couple of tweaks, you could optimize for both of them. If you have a new website then I highly recommend optimizing for Bing as well, the main reason why you should do this is because Bing doesn’t really have the same sandbox period as Google does. With a new site, you will often notice that the main organic traffic will come from Bing rather than Google.
Once you start getting some traffic from Bing than Google will be able to test out the user engagement if you have written high-quality articles than google will rank you a lot faster. In addition to this, Bing traffic tends to convert extremely well for affiliate offers as well, and in some niches, the earnings from display ads will also be higher if the traffic is coming from Bing. If you want to monetize your blog which doesn’t have any traffic then check out my recent article How to monetize a blog without traffic? ( Top 9 Ways ).
Adding sitemap to Bing webmasters
If you want to optimize for Bing than your first step is to add your sitemap to the Bing webmaster tool. This is extremely easy to do and it is more or less the same process as adding your sitemap to Google’s search console. It will take Bing a couple of days to crawl the entire sitemap, and after that, it will make a schedule on how frequently it will crawl your website for new content and crawl the old content as well for any changes.
Sometimes Bing does go overboard with the crawling, you might see massive spikes of traffic once in a while as Bing tends to send all of its crawlers to your website at once. Generally speaking, this is a minor annoyance, but with a sitemap added to Bing’s webmaster tool, you are one step ahead of a lot of people who are not even optimizing for Bing. If you want to know how to rank on other smaller search engines then check out my recent article How to rank on DuckDuckGo ( In 10 Easy Steps ).
Index your site on Bing
Bing has a similar webmasters tool to Google, Google will pick up most of your posts even if you do not use the search console but Bing is not that good at indexing posts. This is why you should help Bing out a bit, just use the Bing webmasters tool and get each of your posts indexed. The Bing bot will take a couple of days to crawl your website, but sooner or later it will index it. There is no point in using indexing services to get indexed by Bing, these tools do not work.
At first, you will be allowed to submit only 10 URLs for indexing, but once you have around 50 indexed posts than you are allowed to submit 9999 URLs per day. After a couple of days you will see the impressions and the clicks in the Bing webmasters tool, do not compare it with Google as there is no point, Bing can simply not send as much traffic as Google does. If you have a new website then your website is in the sandbox period, for more information on how to shorten the sandbox period check out my recent article How to get out of Google sandbox? ( In 8 Steps ).
Use tags for your posts
Most webmasters do not bother with tags, they are a relic of the past and Google hasn’t been using them for years already. Tags used to have the purpose of helping Google out in identifying what the topic and website was all about, today tags are no longer needed for Google as they mainly use machine learning to figure out what the content is about. The problem with Bing is that it isn’t that smart, although they also are using AI to determine what a site is about.
Adding tags to your post will only help you rank on Bing, Google usually ignores them. You should add a couple of tags to each of your posts, have a couple of broad tags and have a couple of niched down tags, so if your article is about “fly fishing in the ocean” than your broad tag should be “fishing” and the niched down tag should be “ocean fly fishing”. You should also add your keyword once in the tags if possible, just don’t overdo it.
You are probably already using categories for your posts already, if not then you should add categories as soon as possible. By placing your posts into categories you give more info to Bing, and the more info you give to Bing the easier it will rank your website. Just don’t go overboard with categories, add only 4-8 categories, if you add 100 categories than you will only confuse the Bing crawler, and unless you have 10k articles on your site than 100 categories are way too much.
Categories will allow both Bing and Google to identify related articles, this way the search engines can test the articles out with user engagement.
Use Bing keyword research tool
Only a couple of years ago Google was also showing how much traffic a keyword was getting, although this was intended for AdWords users but the SEO community took full advantage of this tool until one day google simply closed it down for the general public. On the other hand, Bing still shows how much traffic a keyword is getting with its keyword research tool https://www.bing.com/toolbox/keywords.
If you are struggling to rank on Google than write a couple of articles targeting Bing, you already know how much traffic a certain keyword is having and determining the competition is more or less the same as on Google.
Exact match keywords
Keywords are extremely important no matter which search engine you are optimizing for, but there is a big difference in how Bing and how Google looks at keywords. Bing tends to favor exact match keywords, both in the domain and in the URL. Google on the other hand tends to use user metrics in addition to keywords, this is why you often see articles ranking on Google for keywords that are not even present in the article.
If you are writing an article targeting a specific keyword then you have to make sure that the exact match keyword is in the URL structure as well. If you have found a low competition keyword on Google and you have also optimized for Bing than odds are that you will rank in a couple of weeks in Bing. The problem is that the longer keywords tend to have little to no traffic on Bing, so choose your keywords carefully.
Back in the days, keyword placement and keyword density were extremely important when optimizing for Google, however, these metrics have been manipulated so hard that Google simply ditched these metrics. Bing is like Google was 10 years ago, what used to work on Google 10 years ago works today on Bing more or less. Bing still considers the keyword placement extremely important, and some would also say that the keyword density is also a factor.
Generally speaking, when you are optimizing for Bing you should have your keyword in the title, URL structure, and in the first paragraph of the article. In addition to this, you should also add a couple of LSI or related keywords for the best results.
Targeting broad search terms
Although it is fairly easy to rank on Bing, you will find that even in the first position you will get little to no traffic. The longer a keyword is the less traffic it has, and in the case of Bing, a lot of keywords do not send any significant traffic. According to Bing’s keyword planner, the keyword “SEO” has around 70k searches per month, in google according to several tools the same keyword has over 1 million searches per month.
If you want to focus on getting traffic from only Bing than you have to target broad keywords, it will take a longer time to rank but you will get a lot more traffic. The problem with broad keywords is if you write an article targeting such a keyword than odds are that it will never rank on Google, so my suggestion is to target Bing directly with a couple of articles and see what the results are.
Write good content
Content is extremely important no matter which search engine you are optimizing for. Bing tends to favor long-form content, the longer the content the more LSI keywords it has which makes the Bing crawlers job a lot easier. One of the benefits of writing long-form content is that the users will be more engaged, staying longer on the page and even visiting some of your other pots. In addition to this the longer the post is the more you will earn from display ads.
Social media signals
Social media signals are a big part of Bing’s algorithm, a couple of years ago it was the same for Google, it was so important in fact that Google has made its own social media platform, remember Google+. Google was forcing Google+ down everybody’s throat as it was required for a lot of stuff, although even with a massive push the users simply didn’t use it as it was trying to copy established social media platforms and it was doing an extremely poor job at it.
Google has eventually lowered the strength of social media signals as they are extremely easy to manipulate. Bing on the other hand still relies on social media signals, and they can be even more important then backlinks are for ranking on Bing.
High-quality backlinks are an integral part of ranking on Google, on the other hand, Bing still counts high-quality backlinks but they have a fairly difficult time finding them. A lot of backlinks will simply never be picked up by Bing, they simply do not have the capacity to crawl every backlink, I mean that they have difficulty crawling websites, they won’t bother crawling thousands of backlinks pointing to a post.
You can somewhat force Bing to index the backlinks but in most cases, you won’t see any significant increase in the rankings. Bing has a far easier time looking at the social media signals, and you can rank on Bing by simply having more social media signals than your competitors have.
As you can see optimizing for Bing is not that difficult, although you should be realistic when it comes to how much traffic you will get. There are some webmasters who only focus on getting traffic from Bing and some of them are doing extremely well. Due to the frequent Google updates you should probably target Bing as well, just in case Google decides for some random reason to slap your website.